Many people perceive cleaning as a meditative practice. The repetitive motions can destress your nervous system and help you enter a state of inner calm. If you find yourself in these words, we’re here to tell you that you can quickly turn thin into a lucrative business. If you find joy in cleaning, you can offer this service to others who are too busy to do it themselves.
Define a list of cleaning services you want to enlist
Before you either go too broad with your list of services or narrow it down too small, research your competition. Look at your local competitors, bidding for the exact search keywords like “cleaning services near me”. Look into their list of services to see how you compete against them and stand out compared to their services.
Next, look into a more general picture and what others offer in your city. Find the best examples of services, websites, and social media and use them as examples of what you want to do with your marketing strategy. Once you research, analyse the data, and write down the list of services you will provide joyfully.
Turn your business from just an idea into a registered business
First, do a business brainstorming session on your own. Consider a business name, ensure it’s not taken, obtain any licence you might need and gather documents for registering your business. It might be wise to team up with a lawyer to guide you through the process and make it as easy as possible.
Do all the work yourself to set the standard your future employees will follow
Before you even think of hiring people to work for you, do everything yourself. If you want your business to succeed, you need to know every aspect of it – from getting new customers, cleaning, managing cleaning supplies and building a brand. Let’s say that you want people to hire you for house cleaning services – you need to master the best approach, so you’ll know how to train other employees. In the beginning, you can be a one-man or a one-woman show, and you’ll set the best standards your future employees will be instructed to follow.
Be smart with cleaning fees
Your cleaning fees have to be reasonable and profitable at the same time. You have to be competitive with the price of your services. This is because not all cleaning services are the same. Some require more time, more cleaning supplies, cleaning tools, and special ways of handling substances like hazardous ones, medical waste etc. On the other hand, prices for residential and commercial cleaning services are different as you need more time to clean a large office than a two-bedroom apartment. Consider every factor, like the distance you need to travel, the amount of time, the size of residential or office space, and the type of cleaning supplies.
Know when is the right time to hire more people
You need to recognise when you’ll need to hire additional people. It might be hard to foresee the exact moment when you’re just starting your business, but you can note everything and analyse the data. Keep track of every finished business, time spent, and the growth of your business. You should have hired someone already if you have more quotes than you can service. You should hire someone part-time to avoid this or lose a potential customer because you can’t make it because you’re fully booked. If this trend continues, you will give this person a full-time job so that you can focus on other aspects of your business without stress.
Build your brand
You need to do marketing before you sign a new customer. This is also known as building your brand. When you have an online presence through social media and your website, people will search for you online and learn more about your services. When you build a solid client base, you can ask them to leave reviews on Google My Business and show your potential customers what others say about your business.
Incentivise referrals
People usually find out about cleaning services through word-of-mouth recommendations. When you’re just starting out, any recommendation can be helpful. Let your clients know that they get a discount for every person they send your way. They will use this as an incentive to discuss your cleaning services and send more people your way.
Starting your cleaning business is a journey, but it’s a very rewarding one. Ensure you take the proper steps from the beginning to registering your business, getting the necessary licenses, and ensuring your services are always of high quality.