Google’s latest algorithm update — the “Knowledge Graph” — significantly impacts content marketers. It gives priority to entities with verified identity and sites that offer unique, fact-based content. This makes it important for brands to build trust and authority through their blog posts. To get you started with your content marketing strategy, we’ve compiled some useful tips from seo singapore on how to write killer SEO blog posts for your Singapore company.
Define your content marketing strategy
Before you start to create content for your blog, you need to understand what your strategy is. What do you want your readers to take away from your posts? What are the key terms and topics you want to rank for? What are the platforms you’ll be publishing to? How often will you publish? How long will each post be? And so on. These are all things you’ll need to consider as part of your content strategy. Your content strategy should also consider your readers’ needs. Readers want helpful, easily digestible information — not long, boring articles that go on for ages without actually providing any useful information. With content marketing, you want to give readers a reason to engage with your brand and your content, which will hopefully lead them to take the next step and buy from you. Your content strategy should take all of these elements into account.
Create an editorial calendar
Once you know what type of content you want to publish and how often, you need to put it all in an editorial calendar. An editorial calendar is essentially a breakdown of your content plan for the next few months, or even year. It allows you to stay organized and ensures that you publish content on time, every time. It also gives you the chance to plan ahead and know the future of your blog, so you can make adjustments as needed. Your editorial calendar should include the following: – The type of content you’ll be publishing (such as blog posts, videos, podcasts, etc.) – The topics you’ll cover in each piece of content, and why you’re choosing these topics – The platforms you’ll publish on (such as your website, social media channels, email newsletters, etc.) – The length of each piece of content (such as how long your blog posts will be)
Use quality, unique content as your foundation
Good quality, unique content is like the foundation for a house — if it’s not there, everything will crumble. You need to make sure that you’re using high-quality, original content as the foundation for your blog posts. If you don’t, you risk your posts being deleted by Google. This could seriously damage your SEO and leave you without a solid content strategy. Putting some time and effort into sourcing great content for your blog posts is worthwhile, as you’ll be able to publish more content and build more authority with less effort. There are many ways to find content, such as: – Using data and information from existing research. If you’re writing a blog post about the latest marketing trends, don’t just make it up — find out what the latest trends are and use them in your piece of content. – Gaining content inspiration from relevant websites. What are some of the most popular and widely read blogs in your industry? Take a look at the type of content they publish and try to create something similar, but more in-depth. – Conducting an SWOT analysis of your business. This will help you identify your strengths, weaknesses, opportunities and threats, and will enable you to create content that will address each of these issues.
Write for users, not search engines
Although one of the main reasons behind the Knowledge Graph update is to weed out low-quality clickbait, you don’t want to write content that’s overly promotional and completely devoid of information. Instead, you want to create rich, informative blog posts that entice readers and bring real value to their lives. This will help you to rank for long-tail keywords and build more authority in the long run. As you write, try to put yourself in the shoes of your readers and imagine what they’d want to read. Keep your posts short and to the point, use a wide variety of content types and stay away from fluff pieces that have no real value.
Summary
A successful content marketing strategy is based on having quality, unique content that is rich in information and is written for the reader, not search engines. By following these 3 tips you will be able to create content that will rank high in Google and drive more traffic to your website. If you use these strategies, you’ll see your content marketing efforts pay off in no time. If you follow these tips and use them as a guide to creating content for your blog posts, you’ll be on the right track to success. With the latest update from Google, it’s more important than ever to create high-quality content that provides real value to readers. If you do this, you’ll be well on your way to achieving success with your content marketing strategy.