If you are looking to advertise your business in Oklahoma, there are two cities that you will want to consider. Oklahoma City and Tulsa are the two most populous cities in the state, so if your goal is to leverage out-of-home advertising methods in Oklahoma, you will want to look here. But which one of these two popular Oklahoma cities is going to be right for your business? We are going to take a look at what each city has to offer you as an advertiser.
Oklahoma City is the most populous city in the state of Oklahoma. With a population of over 650,000 people, Oklahoma City is one of the best areas in Oklahoma to get your advertisement seen. There are plenty of opportunities in this busy city to leverage out-of-home advertising and get your brand out there. When it comes to billboard advertising specifically, the average cost in Oklahoma City is going to be around $600 with the lowest-priced billboards going for around $150.
Billboards and advertisements are best placed around bustling, high-traffic areas, so it is important to look at the types of attractions that bring high volumes of people into each city. For Oklahoma City, there is no shortage of busy areas that are great for getting eyes on your advertisement. This city has four major interstates: Interstate 44, Interstate 35, Interstate 40, and Interstate 240. Many of Oklahoma City’s most impactful billboards are found within sight of these interstates.
Airports are also a great opportunity for advertisers to utilize. Oklahoma City only has one major airport, the Will Rogers World Airport. Airports are a great way to gain a wider reach as your ad will be seen by anyone traveling to or from the city.
If you are targeting young adults or college students specifically, Oklahoma City has several colleges that you can advertise near or around. Oklahoma City Community College, Rose State College, Oklahoma State University Oklahoma City, Oklahoma Christian University, and Heartland Baptist Bible College all reside within the city limits and make great advertising opportunities for companies with products or services aimed at young adults.
Oklahoma City is not known for its tourist attractions, but they do have a few areas which people tend to be drawn to. This includes the Oklahoma City Zoo, the Oklahoma City National Memorial and Museum, the Myriad Botanical Gardens, the National Cowboy and Western Heritage Museum, and the Bricktown Water Taxi. All of these attractions typically draw crowds making them prime advertising real estate. Additionally, there are five major sports stadiums in Oklahoma City for advertisers to utilize.
Tulsa follows right behind Oklahoma City as the second most populous city in Oklahoma state. Just over 400,000 people call Tulsa home making it considerably less populous than Oklahoma City. Advertising is going to cost a bit more on average with the price of a Tulsa billboard going for around $740 with the lowest cost being around $200.
Although Tulsa billboards tend to cost more than Oklahoma City, Tulsa has a comparable amount of real estate when it comes to out-of-home advertising. Tulsa also has four major highways that run through the city: Interstate 44, Interstate 244, U.S. Route 75, and U.S. Route 169. These highways offer advertisers plenty of high visibility space to put a billboard.
Tulsa has more airport advertising space than Oklahoma City. If you are trying to advertise to people coming in and out of the city, Tulsa has more options for your business. You have the Tulsa International Airport, Richard L. Jones Jr. Airport, and Tulsa Oklahoma Airport to choose from.
As for universities, Tulsa has plenty of campuses to choose from. There is The University of Tulsa, Oklahoma State University – Tulsa, Platt College, and Oral Roberts University. Oklahoma City has more religious-based colleges than Tulsa does so consider which type of students would be better to advertise your product or service to.
Tulsa also has some attractions and sports stadiums that draw large crowds. It is home to the Tulsa Zoo, the Oklahoma Aquarium, the Center of the Universe, and the Blue Whale of Catoosa. Same to Oklahoma City, Tulsa also has five major sports stadiums within the city.
Which Is Better for Your Business?
You know the needs of your company best, so take a look at what each city has to offer to determine where you will advertise your business. Both of these Oklahoma locations have plenty to offer to advertisers, no matter what your product or service is. Choose wisely to ensure that your advertisements are getting seen by not just as many people as possible, but by the right people.