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September 30, 2022 9:01 PM
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Text message surveys are an awesome way to collect data from your audience. They are fast, convenient, and take very little time for the user to complete. But if you want to get the most out of your survey, it’s important to make sure that you ask the right questions, in the right way. Surveys can be as simple or as complicated as you like – but it all comes down to how effective your questions are and how you format them. Text message surveys need to be concise and clear so that users understand what is being asked of them. 

If you have already implemented the bulk SMS API then this blog will teach you everything you need to know about formatting text message surveys for maximum results. Let’s get started!

What you should know before you start

Before you start creating your survey, you need to know what it’s for. Before creating any survey, you need to understand your goal and the purpose of your survey. A survey is a great way to collect data and insights from your customers and users. You can ask them questions about their preferences, opinions, and experience with your product. Surveys can be used for many different reasons, but they are most commonly used to gather feedback. It can also be helpful to use a survey to find out what features your customers would like to see or to find out what problems they are facing with your product right now. You can also use surveys to find out who your customers are and what their demographics are. You can ask questions like, where they live, how old they are, or what their occupations are.

Make sure your question is clear

The most important thing when it comes to creating a survey is that your users know what is being asked of them. If your question is unclear, then you won’t get the results that you were hoping for. A good example of a badly formatted question is one that is too long or has too many parts to it. If your question has a really long title or multiple sub-questions, it will confuse your user and they won’t know which one to answer. With short and clear questions, you will be able to get better results. Make sure that each question is refined, to the point, and doesn’t contain unnecessary information.

Make your questions short

If you make your questions too long, you will end up with responses that are far too short. Shorter questions enable your respondents to give you better feedback because they have the opportunity to expand on it. In short, long surveys aren’t worth the time of day. Users won’t want to spend their time reading through long surveys and will likely ignore them altogether. You want to keep your survey as concise as possible.

Use proper language and grammar

When you’re creating a text message survey, you need to make sure that you are using proper language and grammar. If you make a mistake or don’t use the right words, your users won’t understand what you’re asking from them. It’s important to proofread your survey before you send it out. Your respondents aren’t your editors, so be sure to check your work for any errors. If you don’t correct the mistakes, your users will likely misunderstand your question. A common problem that many people make is using “this” and “that” instead of “which” and “this”. These are small errors that you can easily fix, but they make your survey less effective. Another big mistake that many people make is overusing “you”. Be careful when using “you” because it can make your survey sound overly critical.

The importance of providing context

Context is important in all areas of life, but it’s especially so when you’re creating a text message survey. If you don’t provide your users with any context, they won’t know what to expect from your questions. You need to make sure that the questions themselves are clear enough on their own. You also need to make sure that your users understand what the questions are for. This means that you need to let your users know what the survey is for, how long it will take, and what it will be used for after they’ve finished. Keep in mind that a survey will only be as effective as your questions. If your questions are unclear, long, or full of errors, your respondents won’t respond to them. By keeping these tips in mind, you can create effective and useful surveys that will help you gather the data that you need. And don’t forget to have fun with it!

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