If you’re a business owner, then it’s probably because of the opportunity Instagram presents for eCommerce sales. But before you dive in, there are two things that you need to do: build credibility for your brand and make sure that users will feel comfortable buying from you on Instagram.
This is why we’ve put together this list of tips for building credibility for your brand’s Instagram account. So let’s dive in to explore;
Step 1: Profile Picture
Your potential clients need and want to see what your profile picture depicts. You shouldn’t place an image that is not representative of your brand or business.
Make sure your profile picture is clear, distinct, and attractive to catch your potential client’s attention.
Step 2: Nickname
If you plan on using Instagram, it’s important that you choose a nickname that is simple and catchy. Instagram allows you to use 30 characters for your nickname, but these days, short and clear nicknames are more popular than longer ones. Plus, it’s easier to search for such nicknames on Instagram.
Step 3. Bio
Your bio is a great place to start with your credibility increase on Instagram. It’s one of the essential steps in your credibility, and it can be a fun way to reel in new customers.
Take some time to think about what your company stands for, what makes you unique, what services or products you offer, and how people can reach out to you. Then make sure your bio reflects all of that information in a concise but interesting way.
You have only 150 characters to do so, so Instagram offers an important opportunity for credibility improvement!
Step 4. Instagram Business Tools
The analytics provided by Instagram business tools will help reveal insights on your audience and the effectiveness of your ads. Check it 2-3 days after making a change to see if it’s working.
Step 5: Hashtags
Hashtags are a great way to connect your content with other users looking for the same thing. Whether promoting a new product or announcing an upcoming event, hashtags allow you to reach out to thousands of people in one shot separately!
When it comes to building a brand page on Instagram, you have to be careful. You can’t just set it up and expect people to come flooding in for free. You should be prepared for the fact that it will take some time before you start seeing results.
However, if you follow these steps and add paid ways of promotion, then you’ll increase the credibility and organic Instagram growth, then you can start getting more customers.